HUNTREALTY GROUP
SCOTT POLISAR
NORTH PORT, FL
941-882-5494 Ext 701 www.BuySellNP.com

A buyer has to be able to picture their life in your home. Buyers who are distracted by our everyday normal existence might decide to put in a low offer or buy another house that doesn’t have distraction noise. If you have a buyer coming to view your house, do your part to help the buyer see your house instead of seeing your life in your house.

Step 1 - Tackle your closets: Empty your closets by 1/2. Buyers need to see the space they’re getting in the closets. When your closet is stuffed, most buyers can’t picture the space. Buyers need to see that there’s room for their stuff!

Step 2 - Arrange Closets: Remaining clothes should be arranged neatly on hangers (i.e. shirts with shirts, jackets with jackets.) If you want to go one step further, you can also arrange by color. Neatly arranged clothes gives the appearance of more room even if the closet is small.

Step 3: TAKE YOUR HOME OUT OF YOUR HOUSE!: We all get entrenched in our homes. You take “your home” out of your house by removing most of your personal items. Maybe ask a friend or relative to hold some of your personal items until your house sells, or consider renting a storage unit. If you have a lot of extra personal stuff, including clutter or whatever, this is a get serious step toward selling your house! If you don't take this step, it doesn't mean that you won't sell, but this step can go a long way toward a faster sale and for more money.

A limited number of personal pictures are fine as long as they’re laid out neatly. If you have too many pictures, the “showing” becomes about you and not about the house you’re trying to sell. If the house is a good fit for the buyer, a professional salesperson will help the buyer start to envision their life in your house! Don't let your pictures hinder the process.

If you're not sure if you should remove items from your house, I can offer you my opinion. Call me. Scott – 941-882-5494 Ext 701

Step 4: Light sells so let it in: More people are positive about a bright sunny day than a rainy day. Now and then you hear people say it’s beautiful out, but you rarely hear that when it’s raining (even if you personally like a good thunderstorm!) Open the shades and replace burnt out bulbs.

Step 5: Fix the minor stuff! Fix it yourself or hire someone to do it. People will notice when your faucet leaks. To a buyer, that goes on their mental work-to-be-done-list. It’s a small investment to remove a minor distraction.

Step 6: Are you feeling ambitious? How’s about a fresh coat of new paint (notice the emphasis – Fresh and New.) Your house is great, but if another equal house (can even be slightly more $) looks like less work and has a fresh feel to it, guess which house will get the offer?

Before:

After:

Do you want to sell your house on the high end of your price range? Let me show you how to attract buyers at the top. Call me to discuss what I do that goes beyond a simple MLS listing. Scott – 941-882-5494 Ext 701.

We have agents working from North Port through Tampa and we can oversee marketing anywhere within Florida.

Phone: 941-882-5494 Ext 701

Copyright © Hunt Realty Group North Port through Tampa, Florida

HUNTREALTY GROUP
SCOTT POLISAR
NORTH PORT, FL
941-882-5494 Ext 701 www.BuySellNP.com

Not priced right:

If you’re creating a lot of foot traffic for your house,
and no offers come in, it’s probably a price issue.

Priced Right:

If the home is priced right (other houses in the immediate area with similar finishes and amenities are selling in the same price range), then you probably need to improve your marketing.

The Agent’s Marketing Background and why it Matters:

Generally, the cost to market a house is paid by the agent. Many agents don’t know more than the traditional marketing approach they were shown when they started in real estate. The majority of real estate agents don’t have a marketing background. That could be a problem when a listing is getting stale and needs a change in marketing methods. That’s also why so many sellers switch agents as soon as the contract expires on an unsold house.

There are different levels of marketing that could be utilized for any property. Some agents list in the MLS and hope for the best. If priced right, appearing in the MLS may be all that’s needed. But as with most properties, marketing through multiple channels BEYOND the MLS and portals (Zillow, Trulia, etc.) could make the difference of your house being sold, or your house sitting on the market and becoming a stale listing.

Will you have to lower the price?

Hopefully, price isn’t being used as the primary marketing tool. I don't want to confuse those who think their $200K house is worth $700K; pricing your property correctly is the most important starting factor to get right. If the price is correct, then you must look to high level marketing methods and the marketing channels being used to sell for the high end of your price range.

The market dictates what your house is worth. However, with a priced right listing that has become stale, or a special situation property, marketing beyond the basics should be attempted first, before lowering the price again.

An EXTREME example that can happen to anyone:

I recently met with a man who cut his asking price in half since his initial listing. He’s been through four or five agents during that time. He’s now trying to sell his property on his own.

Description:

Landlocked with a lot of acres for the area. Value is primarily in the land. Home is older, and under 1,000 Sq. Ft.

Builders would be interested in his property, but for now, this property has an issue that prevents builder development (not a permanent blockage).

Traditional Marketing won’t be enough to get this property sold. You need to find a match for this property that’s almost certainly going to come from marketing beyond a simple MLS listing and traditional advertising.

Is your house going to sell?
When the property is priced right, you need to ask whether you think that continuing to do what has already been done will produce a qualified buyer for your property? If the answer is no or unlikely, then a change in the marketing program needs to be made now. Further waiting (beyond normal absorption rate) just makes buyers think that something may be wrong with the house.

If you have any questions about marketing strategies, send me an
e-mail: Scott@BuySellNP.com

If you need assistance selling your property, feel free to contact me. I have been involved in behind the scenes marketing on behalf of specific brokers of properties that failed to sell using traditional marketing methods. In each instance, my marketing methods (beyond the MLS) attracted buyers. As of March 2016, I'm now a resident of North Port, FL, love living here, and have decided to work with sellers out front vs behind the scenes on behalf of other brokers/agents. I'm the guy that some brokers call when their marketing efforts fail to sell. Great advantage for you. Call me to discuss your property objectives. Phone: 941-882-5494 Ext 701 www.BuySellNP.com

P.S. If you have a priced right property that isn’t selling, don’t wait, call me now to discuss your options so that you can move from seller to sold!

Friday, March 4, 2016

6 Simple Steps to remove distractions to help you sell your North Port Florida house for top dollar.

Sunday, January 24, 2016

LOWER YOUR PRICE OR IMPROVE YOUR MARKETING